Sunlight Dish Washing Liquid goes to market!

As part of its commitment to improving the
quality of life, Unilever Nigeria Plc has
recently launched its Sunlight Dish Washing
Liquid into the Nigerian market.
Available in four pack sizes, Sunlight dish
washing liquid provides superior degreasing
benefits even for the toughest oil stains and
is also affordable for households where
cheap proxy products like sand, ash and
detergent powder are used for dish washing.
According to OsatoEvbuomwan, Category
Manager, Household Care, Unilever
Nigeria Plc, “Sunlight Dish Washing
Liquid has been introduced to make dish
washing for women less stressful and
time consuming, giving them more time
for the things that really matter, like
family.”
“As a business, we are also committed to
developing the market which is why we
have introduced pouches, an innovative
and more affordable option for those
families who may not be able to buy the
large bottles. This will drive conversion
of low income consumers from proxy
products like sand, ash, bar soap and
even detergent powder to a specialised
dish washing product that gives much
better results.”
Sunlight dish washing liquid has an
advanced, turbo-active formula with real
lemon juice to deliver superior cleaning.
It weakens even the stickiest oil stains
faster, is easy to rinse off and leaves
dishes perfectly clean, odour-free with
no marks or particles left behind.
Laboratory tests done show that when
benchmarked against key competitors in
the market, Sunlight offers consumers
the best cleaning experience, removing
oil stains faster than any other
competitor in the market and requiring
less effort than with any other brand.
Globally, Sunlight dishwashing liquid is the
number one dish washing solution, known
for its superior benefits around the world
and Unilever Nigeria aims to continue that
tradition with this launch. The company has
built and recently commissioned a liquids
factory in Agbara, Ogun State, to support the
launch of this product and is looking to
expand its footprint in the household care
category in the nearest future.